Hello, welcome to the
Simply brand guidelines
Here, you’ll find the core principles of our identity, guides to using them, and examples of how we bring the Simply brand to life. Everything we create, however big or small, should convey a clear sense of who we are. That means we need to express ourselves consistently — which is where our guidelines come in.
Building equity
Our guidelines differentiate us against our competitors and, over time, build equity in the Simply core brand.
Expressing our personality
They express our brand personality, connecting people to their instruments and different family members to each other.
Tools, not rules
But remember: guidelines are tools, not rules. They increase our brand recognition across the globe, while providing a playing field for your creativity and expression.
The strategy our guidelines are built on
Before we go any further, let’s look at the big picture: what do we stand for and why? The answer comes from our brand strategy.
Our Strategy
This is our brand strategy, it summarizes what makes Simply.
Brand examples
Here are some best practice examples of the Simply brand.
Here you’ll find everything you need to get started.
Disclaimer
Simply does not own the rights to these images, these are for reference-use only.